Whether it’s the chocolate hair trend that’s sweeping the beauty scene right now or the runway and mob wife aesthetics' resurgence of furs, chocolate brown has been declared the leading neutral for 2024; taking black, beige, tan and grey down a step from their coveted positions.

Forget the dusty browns of yesteryear—think rich, luxurious shades reminiscent of melted cocoa, radiating warmth with sophistication and edge. From head-to-toe monochrome looks to playful pops of colour, this trend is as versatile as your favourite dessert. Ready to indulge your fashion palette? Discover how to incorporate this irresistible hue into your everyday and after-dark style.

FOR FANCIER AFFAIRS

When making a grand entrance is mandatory, skip the predictable black dress for something equally classic but far less expected. Chocolate brown can add an effortless air to any silhouette, especially dresses with crowd-stirring details like ruching, rosettes or sweeping drapes. Incorporate this earthy shade into your evening rotation for wedding guest, party and black tie invites to achieve that simple yet statement effect.

FOR DATE NIGHT DRAMA

The season of love is right around the corner and the only chocolates we're asking for this year come in form-flattering fabrications. Level up your romantic agenda with this delectable brown in a head-to-toe look: pointed pumps, a skin-baring bodycon and gold-plated accessories to match. Whether it's an intimate night in or an anniversary dinner out, opt for a chocolate brown ensemble and prepare for compliments.

FOR STAY-AT-HOME STYLE

If the sumptuous chocolate looks from Brandon Maxwell's Pre-Fall 2024 collection have you reconsidering your go-to base layers, let these new-season styles inspire a wardrobe upgrade. Cut from buttery-soft fabrications hand selected for their stretch, breathability and versatility, these bodycons are ready for lounging out or heading 'out out'. A textural jersey dress in the season's richest shade; that's a formula for the minimalist dress of dreams.

FOR DESK TO DRINKS

The secret to transitional style that goes from corporate to care-free settings with ease? Well-tailored pieces anchored by one classic hue. Chocolate brown is the dark neutral to invest in beyond the current trends; timeless, effortless and instantly elevating, let it play a major role in your everyday wardrobe with silhouette-defining dresses and jumpsuits that can be layered for conservative office settings then re-asjusted for a night out with the girls.

FOR EVENTS, EXPECTING  

Meet the signature hue for your pregnancy journey. With its understated elegance and chic simplicity bringing about a cult appreciation, you'll be reaching for chocolate brown maternity basics from dresses to jumpsuits for every occasion; running errands, prep shopping, your baby shower and everything in between. You only get to show off your new curves for so long, and these bump-loving looks will do exactly that. Just grab your fail-safe accessories and you're set!