Holiday hot spot of style icons, setting of golden age cinema and home of casual elegance since the 1920s, the French Riviera holds a unique allure.
With the likes of Brigitte Bardot, Jane Birkin and Grace Kelly enamored with the shimmering blue coastlines of Monaco, Cannes and Saint-Tropez, it’s a destination deemed irresistible by visitors across the globe who come for the beach clubs, casinos, and the undeniable, effortless glamour.
What makes us so captivated with French Riviera style every decade? Simple, it encapsulates the idea of vintage romanticism in a magic way and visiting there is the perfect opportunity to relax fashion rules and swap fitted for flowy silhouettes. Think ombre satin slip dresses and off-shoulder cotton tops with rattan totes and 60s-inspired sunnies to match.
With the likes of Anya Taylor-Joy, Bella Hadid and more stars making recent appearances on the Côte d'Azur, we’ve decided to make this a Mediterranean summer by adding these must-haves to our closets and suitcases this season. Whether you're planning a trip or seeking inspiration, take a look at the 6 trends to achieve Riviera style.