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HOW TO OWN 'RIVIERA CHIC'
LIKE THE FRENCH

TREND REPORT


Holiday hot spot of style icons, setting of golden age cinema and home of casual elegance since the 1920s, the French Riviera holds a unique allure.

With the likes of Brigitte Bardot, Jane Birkin and Grace Kelly enamored with the shimmering blue coastlines of Monaco, Cannes and Saint-Tropez, it’s a destination deemed irresistible by visitors across the globe who come for the beach clubs, casinos, and the undeniable, effortless glamour.

What makes us so captivated with French Riviera style every decade? Simple, it encapsulates the idea of vintage romanticism in a magic way and visiting there is the perfect opportunity to relax fashion rules and swap fitted for flowy silhouettes. Think ombre satin slip dresses and off-shoulder cotton tops with rattan totes and 60s-inspired sunnies to match.

With the likes of Anya Taylor-Joy, Bella Hadid and more stars making recent appearances on the Côte d'Azur, we’ve decided to make this a Mediterranean summer by adding these must-haves to our closets and suitcases this season. Whether you're planning a trip or seeking inspiration, take a look at the 6 trends to achieve Riviera style.


1. NAUTICAL STRIPES  

Take inspiration from the French Riviera’s iconic waters in our new, striking wave print that creates an enticing visual effect cross the body. Developed in-house to ebb and flow like gentle waves, this Club L print celebrates the magic of the Mediterranean on premium satin dresses and co-ords perfect for exploring charming coastal towns or nights by the beach.

To channel the style icons of the Côte d'Azur, pair your wave-patterned pieces with neutrals like white linen pants or a raffia tote bag. Whether you prefer your stripes on a yacht-approved dress or matching set, Club L London has the perfect styles for soaking up the riviera sunshine.

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THE REESE DRESS

2. GINGHAM CHECKS

Is there any summer print that compares to gingham? When it comes to warm-weather dressing every year, vintage-inspired seersucker gingham styles make a much-wanted comeback in the form of A-line minis, peplum tops and sundresses that wouldn't look out of place in sunny Marseille.

Our latest arrivals celebrate the heritage checks in quintessential monochromes; adding to their classic and fresh connotations. For picnic dates this season, we’re solely wearing styles that’ll complement the picnic blanket. Get into gingham with our Nautique collection.

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THE BRIGHTON DRESS
THE MAISY DRESS

3. MONOCHROME FLORALS

Florals aren’t the first prints you’ll see on the South of France’s sun-drenched shores, but this season has seen the unexpected rise of black and white blooms. Leave behind bursts of color for sophisticated monochrome florals, ideal for strolling along yacht-filled harbors or sipping cocktails at sunset.

Discover the exclusive Club L London motif on holiday must-haves, from sheer frilled blouses for pairing with satin skirts to milkmaid-inspired maxi dresses. The effect of black and white florals is the archetype of riviera chic, perfectly capturing the resident's attitudes towards summer dressing.

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THE CASABLANCA DRESS
THE MILAN TOP

4. DROP WAISTS

The French Riviera's summer heat calls for breezy silhouettes, and this season, the drop-waist dress reigns supreme. These chic sundress contenders, with fitted bodices and flowing skirts that graze below the waist, evoke a timeless elegance.

The love for drop-waist dresses amongst visitors is in their versatility and these Club L London styles are the answer to effortless riviera style. Pair a ruched lemon iteration with sandals for daytime charm; or elevate evening soirées in an LBD with a voluminous taffeta hem accessorized with stilettos. This summer, lower your skirt lines...not your standards.  

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THE PARIDA DRESS

5. SUNNY OMBRÉS

Sunny riviera days call for sun-inspired styles! This summer, we’re injecting the vivid golds in south of France skies into our closets with the season’s trending pieces draped from luxurious ombre satins and georgette crepes. Imagine flowing through the small streets of Nice in a timeless slip dress or a long-sleeved skirt set radiating soft lemon and canary yellow hues.

Mimick Euro summer sunsets in Club L London’s latest ombré styles. This is a trending print that embodies the carefree spirit of the Mediterranean, perfect for getting your daily dose of vitamin D in style.

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THE FIJI DRESS
THE SUN SEEKER + SERITA SET

6. BARDOT NECKLINES  

Popularized by the French Riviera frequenter of the 1960s, Brigitte Bardot, her namesake neckline never fell out of favor with Mediterranean natives. We’ve reimagined the Bardot neckline this season at Club L London with off-shoulder tops and dresses in premium-quality, lightweight cottons and broderie knits for showcasing sun-kissed shoulders.

The favorited summer silhouette is equal parts flirty and sophisticated, ideal for strolling cobblestone streets or lounging poolside. We're especially obsessed with the ‘Cove’ Bardot top, adorned with bows for a feminine twist. Available in white and blue breathable cottons, we’ll be pairing these with high-waisted shorts and sandals for daytime adventures or wedges for a touch of evening glamour.  

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THE COVE TOP

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